Who we are
The only disability in life is a bad attitude
Our vision is to create a more inclusive nation of empowered individuals, families, and other social eco-systems.
Our purpose is to deliver a tangible impact on the lives of PWDs & underserved communities.
Our energized team of partners and happiness interns work collaboratively to make a difference.
In For The Cause is a platform to raise awareness and enable support services that help those marginalized in our society.
As the world around us becomes more polarized, there is an increasing need to ensure inclusion across all sections of society. Socio-cultural inhibitions and lack of knowledge hold us back from embracing those who appear different. It is this barrier that we at In For the Cause want to break.
There are countless stories of how people with different abilities and belonging to different social backgrounds have accomplished things far greater than what was expected of them by society or even their own families.
We want to help provide equal opportunities to all disadvantaged segments so that they can attain their full potential.
In For the Cause is an initiative of the Awareness for Inclusion Foundation and has been incorporated as a Section 8 company (not for profit) in India under the Companies Act, 2013.
Founder & Director
Madhavi is a social innovator and the founder of the Awareness for Inclusion Foundation. For the past six years, she has been involved with Muskaan, a New Delhi based NGO for adults with intellectual disabilities. After working in multi-national companies across several countries around the world for over 12 years, Madhavi is now involved in the social sector full time.
She has organized several events and fundraisers including the Muskaan Run in 2016, Muskaan’s fundraiser for the Airtel Delhi Half Marathon in 2015 and spearheaded running the Muskaan cafeteria at Oxygen, a mobile financial services company based in Gurgaon. Her contributions to the Inclusive India Campaign launched by the National Trust, Ministry of Social Justice and Empowerment in 2017 have been well recognized. She is on the POSH (Prevention of Sexual Harassment) committee of Egon Zehnder. An avid reader, amateur singer and Kathak dancer, Madhavi is based out of Gurgaon.
Col. Rakesh Singh
Col. Bhati is a veteran having served for over 26 years in the Indian Army. Post-retirement, he has been involved with several civil societies which work with animals, underprivileged children and the elderly, primarily based out of his hometown, Jodhpur.
Currently based out of Gurgaon, Rakesh is a yoga enthusiast and a passionate runner.
Mithila is structured finance, and debt capital markets lawyer based out of Mumbai. 2013 alumni of the Army Institute of Law, Mohali, she has represented both domestic and offshore banks and non-banking entities, including several impact funds. Mithila has also volunteered with many civil societies in the Delhi NCR region and has been involved in fundraising activities for Muskaan, a New Delhi based NGO that works with adults with disabilities. She is a founding member of the Awareness for Inclusion Foundation and works closely with Madhavi on several aspects impacting the foundation.
Coach Ravinder Singh
Ravinder Singh, popularly known as Coach, is the catalyst behind creating the most revolutionary running environments in India. A marathoner, fitness coach and mentor to the budding running enthusiasts, it is befitting to call him the ‘thinking machine’ in the world of Running.
It’s not just because he championed the art of inspiring masses towards the journey of fitness and running. It’s because of his humble – determined – innovative attitude towards bringing ‘Running’ to the most unexpected and average household in Delhi, NCR and beyond.
He strongly believes that running events, like marathons, are the only places one will find equality and inclusivity at the same time. Because at the start and finish lines you, the college student, the CEO and the people from the nearest village are all the same. They are just talking to each other about running.
Running builds a sense of community and camaraderie, rather than competition. Ravinder hopes to help grow this community as much he can.
Latika Thukral, a former SVP with Citibank, left her banking career to establish iamgurgaon as one of the Co-Founders in 2008. She moved to Gurgaon in 1996 and witnessed the transformation from a small sleeping town to the advent of haphazard growth. The iamgurgaon team acknowledged this phenomenon and decided to embark on this citizen movement of making a difference to the city through collaboration.
As part of the shared vision and persistent implementation to make Gurgaon a better place to live in, the iamgurgaon team along with various stakeholders were able to create 380 acres of city forest (Aravali Bio Diversity Park) carved out of a mining and stone crushing site. in 2018, a 5.2 km green urban mobility corridor called Eco Restoration of a Bundh was also completed. The team continues to work towards their goal of Million Trees Gurgaon (one of the flagship campaigns) by planting local native species in the city.
As a result of her work with iamgurgaon, Latika was conferred with the inaugural Nari Shakti Award by the President of India in 2015. She has also been awarded an appreciation award by the Government of Haryana in 2010, the L’Oréal Femina Women of Substance in 2014 and the Most Powerful Women in Social Sector by Business Today in 2018.